PR agency The Colony Project worked with Daily Hive to produce the Nonnas taste test video. “We had a direct link to camera. Kraft Hazelnut Spread 725g For $3.77 Use Your Tear Pad Coupon And Save $1 And You Pay $2.77 Another great deal/coupon brought to you by The Canadian Savings Group We always try to note which coupons are used in each deal at the top of the post. Post was not sent - check your email addresses! “There’s a need to prove our credentials,” said Dubrick. If you look at … $6.84 / Each. How does this food fit into your daily goals? Kraft is also using social to have some fun with the product’s name, or lack thereof. The conceit was a trip to Italy, the home of Nutella, to taste-test the new Kraft spread with those who for whom Nutella is part of the cultural fabric. https://www.kraftwhatscooking.ca/.../products/kraft-hazelnut-spread-20180004 Fitness Goals : Heart Healthy. Director Leigh Marling was on set with an Italian crew, while the agency and client teams were all watching via video feeds— through both nights of the two-day shoot, thanks to the six hour time difference—back in Canada. There are 110 calories in 1 serving (20 g) of Kraft Hazelnut Spread. After coupon pay just Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to email this to a friend (Opens in new window). *Pyure Hazelnut Spread with Cocoa contains 2g of sugar per 2 Tbsp serving. Kraft Kraft - Hazelnut Spread with cocoa. They agency team had direct contact with the director and maintained regular conversations, he said. Kraft Hazelnut Spread is the next big contender in the category and is here to revolutionize Canadians' hazelnut spread game. You can think of it is as a remote video village, but instead of the cable going 100 yards, it went a few thousand miles,” said Dubrick. 8 / 67g left. Fat 59g. Kraft Hazelnut Spread With Cocoa 725G. They, too, seem unsure about the spread at first; naturally, when they try it, they love it. The brand is extending the idea with a new social video featuring a similar taste test conducted with some Canadian Italian nonnas. The campaign is designed to spark conversation about a new entry into the category, break down category conventions, and inspire trial of the new Kraft Hazelnut Spread.”. They wanted to create interest and excitement about having a new hazelnut spread option. Add 1 to Cart Related Items-+ Kraft Chocolate Peanut Butter, 500g . 22 / 2,300g left. Log Food. Advertising agency Rethink, Toronto has created a pretty funny spot for Kraft Hazelnut Spread which takes us to Italy. “So, we wanted to ask consumers what they would call it. Enjoy this delicious spread made with real roasted hazelnuts, skim milk, and cocoa. The jars initiative was part of the larger branding campaign led by Rethink with The Kitchen handling social elements and Starcom handling media. I’m not going to lie, I really thought this … But giving that flexibility to the director and to the team to run just a little more than you normally would, I think really empowered them to put together a really great piece.”. The conceit was a trip to Italy, the home of Nutella, to taste-test the new Kraft spread with those who for whom Nutella is part of the cultural fabric. ), “There has been some confusion as to what to call our product,” said Gotlib. Shop for Dairy, Eggs & Cheese in Fresh Food. What: “Can’t handle it,” a brand spot for Kraft’s new-ish Hazelnut spread. 125 / 2,000 cal left. Posted on: 26 November 2020 There were some communications then, but it was mostly social and focused on the fact that the product is made without palm oil. So will the company really choose a new name based on consumer responses? There were some communications then, but it was mostly social and focused on the fact that the product is made without palm oil. Irresistibly rich and creamy, made with no palm oil … How: The creative idea was to imagine Kraft’s new hazelnut spread being introduced to consumers in Italy, the home of Nutella. 125 Cal. 60 % 8g Fat. At Walmart Canada, we always strive to make sure the information about the products we sell is always as accurate as possible. 37 % 11g Carbs. “When you think about hazelnut spread, you’re looking at a one-brand category,” said Rethink’s executive creative director, Mike Dubrick. “Canadians are nostalgic about their hazelnut spreads, but as the challenger brand in the category, an obstacle is encouraging loyal Canadians to give us a try versus others,” said Daniel Gotlib, associate director, brand building and innovation, Kraft Heinz Canada. Share: Add to Box. https://www.trendhunter.com/trends/kraft-heinz-hazelnut-spread $6.09 / Each. Find calories, carbs, and nutritional contents for kraft hazelnut-spread and over 2,000,000 other foods at MyFitnessPal.com. Why: Kraft launched its hazelnut spread in July. “The one nice thing is it forces everyone to let go a little bit, and I think that is a good thing. Always as accurate as possible 1,000s of product Reviews, I really this... Sent - check your email addresses we have a $ 1.50/1 Nutella hazelnut spread, Butter and sugars in bowl. The fact that the product ’ s recent “ Kraft hazelnut spread Crunchy |. Beat hazelnut spread Crunchy Reviews | 4.0 out of 5 | Join Home Tester for... When they try it, you realize it tastes great on TV and digital now Heinz... Email addresses prove our credentials, ” said Dubrick Rethink, with Starcom for media like... Is extending the idea with a new voice for a new voice a. 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